North American film theatre chain Cinemark has announced it would host an unique Fortnite tournament that coincides with the release of gaming-based film Free Man.
The occasion might be hosted on Mission Management, Cinemark’s official esports platform partner.
Related: Cinemark companions with Mission Control to convey esports to theaters
A total of 5 brackets comprising of 32 duos will make up the rivals, with all players receiving a promotional code to see Free Guy at Cinemark film theatres. The groups that win every of the brackets will win a ‘celebrity screening’ of the movie for up to 20 individuals. In the meantime, the runners-up will earn a private watch celebration.
Esports Insider spoke to Austin Smith, Co-founder and CEO of Mission Control, in regards to the partnership: “Fortnite is considered one of the most popular games on the planet in addition to inside our Mission Management communities.
“We determined to function Fortnite as the game behind the occasion because the recognition, the demographic, and the household-pleasant playfulness all aligned with the audience of the film and the members of the Cinemark gaming group. The activation marks the primary tournament that has been hosted by Cinemark. Mission Control since entering into a partnership in June. The partnership will see the film theatre chain goal to host public gaming events in some of its 523 cinemas positioned throughout the United States.
Associated: Mission Management companions with HyperX, launches U.S. Parks and Recreation Esports Championship
Smith additionally provided some insight as to what the longer term holds for Cinemark and Mission Management: ” With this event, Cinemark has provided a good example of how an organization can collect and grow their community by means of play. We’re constructing out a full activation plan to continue to offer unique leisure options for their gaming neighborhood throughout the United States.”
Registration for the event is open now, with the tournament working from August 21st - 22nd.
Esports Insider says: The release of Free Guy and its theme of gaming has offered a great platform for Cinemark and Mission Management to launch its inaugural esports tournament. Relying on the activation’s success, the tournament might be the catalyst for more occasions of a comparable nature to happen.
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