MAD Lions Enters Partnership With GOIKO

OverActive Media‘s Spanish esports model MAD Lions has introduced a partnership with hamburger chain GOIKO.

On account of the deal, the 2 events will collaborate on a vary of content for the brand’s social media channels in the course of the 2021 League of Legends World Championship.

Related: MAD Lions secures El Corte Inglés partnership

The partnerships marks GOIKO’s entrance into the esports industry and can see the chain sponsoring the brand’s LEC and Superliga rosters, alongside its content material creation workforce.

Pedro Belaunzaran, Director of worldwide Partnerships (EU) at OverActive Media, spoke on the deal in a release: “Partnering with GOIKO is an indication of the progress we’ve made as a membership. We’re thrilled to have a properly-known Spanish brand as our first accomplice in the QSR category and to be able to introduce GOIKO to the esports and leisure trade. GOIKO has a fresh, enjoyable model very a lot aligned with our approach at MAD Lions.”

GOIKO turns into the tenth partner of MAD Lions, becoming a member of the likes of automotive marque SEAT, gaming peripheral producer Razer, and clothes producer Kappa on its roster.

Juan Manuel Sánchez, Chief Marketing Officer at GOKIO, additionally commented: “We want 2021 to be the yr GOIKO emerges as a ‘gamer’ model and joining MAD Lions provides us with the perfect alternative to stage up. We’ve tested and realized by some branded content material items, followed by a ‘GOIKO-branded’ map in Fortnite and the response was fantastic. Aligned in values and philosophy, our partnership with MAD Lions is our biggest step yet.